The Presidential Election Of 1972 Essays - , Term Papers

The Presidential Election Of 1972 The Presidential election of 1972 had two strong candidates, President Richard Nixon and George McGovern. There were many issues which had a great deal of importance to the election. The Vietnam war and the stability of the economy at the time were two main factors. The election ended in one the largest political scandals in U.S. history, being the Watergate break-in, and cover-up, by President Richard Nixon. The Democratic party had a large selection of candidates from which to choose for the primary elections of 1972. There were many well known candidates who entered the race for the nomination. The leading contenders were Edmund S. Muskie of Maine, Senator George McGovern of South Dakota and Hubert H. Humphrey of Minnesota. Other candidates who didn't receive quite as much recognition were Alabama governor George C. Wallace, Mayor Sam Yorty of Los Angeles, Rep. Wilbur D. Mills of Arkansas, Sen. Vance Hartke of Indiana, former Senator Eugene J. McCarthy of Minnesota, Mayor John Lindsay of New York City and Rep. Shirley Chisholm of New York. Chisholm was the first black to run in a series of presidential primaries. (Congressional Quarterly, Guide to U.S. Elections, Third ed., 1994, pg.603-605.) 5 Governor Wallace had a devastating moment in his campaign while in Maryland. In early May a sick young man named Arthur Bremer altered the politics of 1972. As Governor Wallace campaigned toward certain victory in the Maryland primary, Bremer stepped forward out of a shopping-center crowd and shot him four times. Wallace survived, but at the cost of being paralyzed from the waist down. Maryland's voters surged out on election day to give Wallace a huge victory, his last of 1972. While Wallace recuperated, the millions who would have voted for him as a Democratic or independent candidate began to move in overwhelming proportions behind the candidacy began to move in overwhelming proportions behind the candidacy of Richard Nixon. (Benton, William. U.S. Election of 1972. Encyclopedia Britannica Book of the Year. pg.12-13, 1973 ed.)1 When the California primary was approaching, Humphrey tried to save the nomination for himself. Humphrey excoriated his old senate friend (McGovern) for his expensive ideas on welfare and his desire to cut the defense budget. It almost worked. But McGovern won all of California's giant delegation, and beat Humphrey 44.3% to 39.1% in the popular vote.5 That loss spelled out the end for Humphrey's Democratic nomination. Many felt Edmund Muskie was sure to win the Democratic nomination for the election of 1972. All political observers agreed on the certainty that Senator Edmund Muskie of Maine would be the Democratic party's nominee.1 As the front-runner, he wanted to snare the nomination early and so was committed to running in all of the first eight presidential primaries. Prominent Democratic politicians lined up eagerly to endorse him. Among them: Gov. John Gilligan of Ohio; Leonard Woodcock, President of the United Auto Workers; Iowa Senator Harold Hughes; and Pennsylvania Governor Milton Shapp.1 Muskie had many supporters, and a good chance of receiving the nomination, perhaps even becoming the next President of the United States. President Nixon knew that Muskie had a good chance of winning and felt he had to do something to get Muskie out of the race. Nixon had seven men who were loyal to him make up false press releases about Muskie, and his wife. These press releases claimed that Muskie had had affairs with both men and women, that he beat his wife, and then the topper which claimed that Muskies' wife was an alcoholic. These false statements destroyed Muskies' campaign and reputation of being a calm trustworthy candidate. Then one day mounting the bed of a truck parked outside the offices of the archconservative Manchester Union Leader, Muskie launched an attack on the paper's publisher, William Loeb. As he spoke of Loeb's unflattering remarks about Mrs. Muskie, the senator's voice cracked, and the crowd saw tears form in his eyes.1 This incident badly dented Muskie's image. After that event, people saw Muskie as a weak person. They didn't want a weak person running the country. Muskie had finished fourth in Pennsylvania, behind winner Humphrey, Wallace, and McGovern, and a distant second to McGovern in Massachusetts. He then withdrew with dignity. 1 Muskie later said of this incident: It changed people's minds about me, of what kind of a guy I was. They were looking for a strong, steady man, and here I was weak. (Congressional Quarterly, Chronology of Presidential Elections, Fourth ed. 1994, pg.329-330)6 After a long primary campaign, and all the primary elections, Senator George McGovern won the

Free Essays on Argument For Animals

related to the use of animals for scientific research. Each year, 17 to 22 million animals are used in scientific or medical experiments to test new drugs and study disease to insure the safety of products for human use. As early as 500 B.C., animals have been victims of testing and experimentation known as vivisection, to further human medical research. Vivisection, a word that originally meant cutting or performing surgery on a live animal, is a practice that uses live animals for tests in order to protect the public from dangerous chemicals. Sir George Duckett of the Society for the Abolition of Vivisection, 1875, has said about the use of vivisection, "Vivisection is monstrous. Medical science has little to learn and nothing can be gained by repetition of experiments on living animals" (Day 35). This quote shows that even back in the late 1800's, cruelty to animals during research was a concern. Scientists believe that millions of humans would suffer or die without animal experimentation. Doctors maintain that they could not introduce new medicines and vaccines to test safety without animal testing. Even though tremendous breakthroughs have been made in science due to animal research, it is still a highly debated, moral issue among animal activists. concern over the welfare of animals utilized in laboratory practice has led to laws and regulations governing the use of animals to ensure humane treatment. According to organizations such as PETA, (People for the Ethical Treatment of Animals), animals possess the right not to be treated inhumanely or tortured to benefit mankind. Animal experimentation should be used to advance science only when the animal is not phsically harmed of made to suffer needlessly. The ... Free Essays on Argument For Animals Free Essays on Argument For Animals Argument for Animals Human rights vs animal rights, cruelty, abuse, scientific advances and vivisection are all words related to the use of animals for scientific research. Each year, 17 to 22 million animals are used in scientific or medical experiments to test new drugs and study disease to insure the safety of products for human use. As early as 500 B.C., animals have been victims of testing and experimentation known as vivisection, to further human medical research. Vivisection, a word that originally meant cutting or performing surgery on a live animal, is a practice that uses live animals for tests in order to protect the public from dangerous chemicals. Sir George Duckett of the Society for the Abolition of Vivisection, 1875, has said about the use of vivisection, "Vivisection is monstrous. Medical science has little to learn and nothing can be gained by repetition of experiments on living animals" (Day 35). This quote shows that even back in the late 1800's, cruelty to animals during research was a concern. Scientists believe that millions of humans would suffer or die without animal experimentation. Doctors maintain that they could not introduce new medicines and vaccines to test safety without animal testing. Even though tremendous breakthroughs have been made in science due to animal research, it is still a highly debated, moral issue among animal activists. concern over the welfare of animals utilized in laboratory practice has led to laws and regulations governing the use of animals to ensure humane treatment. According to organizations such as PETA, (People for the Ethical Treatment of Animals), animals possess the right not to be treated inhumanely or tortured to benefit mankind. Animal experimentation should be used to advance science only when the animal is not phsically harmed of made to suffer needlessly. The ...

BRAND MANAGEMENT AND RESEARCH Essay Example | Topics and Well Written Essays - 3000 words - 1

BRAND MANAGEMENT AND RESEARCH - Essay Example This allows the company to cater to demands of all type customers. In this essay an attempt will be made to highlight the strengths and weaknesses on the brand of Toyota. The assessment of brand will be done with respect to the concepts of value, image and position of the brand. In the end recommendations will also be made on how brand can improve its performance. Strengths of Toyota Value of a brand can be explained as the net trade off received by the customer from all benefits and costs delivered by the product (Snoj, Korda, &, Mumel, 2004). In simpler words brand value is the utility (benefits minus costs) that a consumer derives from a product. Brand image can be defined as perceptions people have about a certain brand name (Rotfeld, H. 2008). The first thing that comes to peoples mind when seeing a brand is called the image of a brand. Positioning of a brand is the place of a brand in the market with respect to other products. Four components of brand positioning include brandà ¢â‚¬â„¢s overall reputation, product performance, customer portfolio, and networks (Knox, S. 2007). It usually is related to the target market of the brand. The value of Toyota brand is very high among the customers all over the world and this is evident from the sales of the company. The company is known for producing cars that provide comfort, and are at the same time affordable. The company has product line of Camry and Lexus that are aimed at higher target markets. The brand value of Toyota is high because it provides more benefits in less cost, thereby increasing the utility of the consumers. This is one of the most significant strengths of the brand. It can provide high quality of comfort, at a relatively lower cost. This is the reason why the brand is famous in both the developing and the developed world. Almost all consumers like to have luxury but most of them cannot afford Mercedes or Ferrari. They are cost effective and for them Toyota is the answer. It has toughness, and at the same time it does not burden the pockets of the consumer. Recently the company brand value has decreased due to massive recalls of vehicles (Kageyama, Y. 2011), but before that the company enjoyed a leading position in the automobile sector all over the world. This is because of the way Toyota caters to the demand of everyone. This loss in reputation is great but still chances are that Toyota will come out of this crisis. Still it is the world’s second largest automobile company according to the brand value (Cato, J. 2010). The global presence of the company also aids in its brand value because the brand is exposed to many people all over the world. Toyota innovates according to its customer demands and Toyota Hybrid is one of the examples in this regard. The recent focus of people on environment was accounted by the brand and a new product was introduced called Hybrid that was environmental friendly. In a line Toyota delivers to clientele according to their demand an d this is the reason of its high brand value. Brand image of Toyota has been positive for many years and only recently it was affected by the recall. Consumers regard the brand of Toyota not for luxury or style, but for reliability and predictability (Swanekamp, K. 2010). Toyota is a brand that is known for its affordable and tough cars. Affordability is also closely attached to the brand image of Toyota. The worldwide sales of Toyota would have been impossible if the company would not

Grains and the Environment Essay Example | Topics and Well Written Essays - 2250 words

Grains and the Environment - Essay Example The invasive plants are the species of plants (aquatic weeds, shrubs and herbs) that requires careful management to reduce their harmful effects (Ondrasek et al., 2014). Another area of discussion under the Land and Water Management is the land degradation. Land degradation occurs when the land is rendered unstable. The land degradation displays the loss of the vegetation cover, soil fertility. The three categories of the land degradation include; soil erosion, ecosystem decline, and soil erosion. Irrigated Agriculture is a sub-topic that is covered under the Land and Water Management. Under this subtopic, various ways effective irrigation systems are discussed. The catchment hydrology discusses the various hydrological processes that are operating in the eroded catchment so as to determine the relationship between the run-off and the rainfall. The last subtopic under the land and water management is the salinity management. Salinity is brought about through the accumulation of salt in the soil (Irvine, & Doughton, 2001). I have chosen Land and Water management because water and land are the most powerful providers of the ecosystems services. By improving the manner in which we use the water and land, we can boost the food production, helping people adapt to the climate change and mitigate its effects while fostering the biodiversity hence enhancing the contribution to the greener economy (Tang & Rengel, 2003). Nurturing of the land, in particular, is essential to human existence. Therefore, the understanding of the water and land management is important to human life. Another topic that I chose under the PMP is soil. The sub-topics that are covered under this topic are soil management, soil health, coastal acid sulfate soils, soil health checklist, soil matters, soil PH, soil and land survey directory, soil glossary, and soil texture. Soil and land survey directory provide the information of the history of the soils. Soil health, on the other

Causes of the Civil War Essay Example | Topics and Well Written Essays - 2000 words

Causes of the Civil War - Essay Example As an overview, the American Civil War lasted from 1861 to 1865 where 11 states from the South of the country secede. With this secession, the 11 states established the Confederate States of America, which was primarily done in order to legislate the presence of slavery in these states. In line with this, the American Civil War must be understood beyond the context of death, but it must be taken into account that the civil war had bore many positive changes and perspective, not only to the American society and political system, but also in the worldwide perspective. To name a few, it had caused the Constitutional amendments, which allowed a stronger relationship between citizens with citizens and citizens with the government. Essentially, the most crucial result of the American Civil War was the abolition of slavery across the country. Nonetheless, it must be noted that prior to the emergence of the American Civil War, there have been cited causes of its coming into existence (The Am erican Red Cross 3; West 2).   The cotton gin was invented by Eli Whitney, who graduated from Yale University, and was able to go to South Carolina to tutor the children of wealthy farmers. As a graduate from Yale University, the people in South Carolina were aware of the intelligence of Whitney. One of the individuals who used this information critically was Catherine Greene, who owns a large cotton plantation in Savannah Georgia. Greene invited Whitney to her farm as a guest, and there she encouraged Whitney. to invent a machine that will allow workers to remove seen from the cotton. Whitney accepted the proposal, and after 10 days, he was able to come up with the cotton gin. With the invention of Whitney, the South was able to experience a growth in the production of its cotton. In particular, it was able to produce 8 million pounds of cotton in the span of two years after the invention of the cotton gin broke out. However, his contribution did not end here because after 12 yea rs of using the cotton gin, the American South was able to produce 80 million pounds of cotton. It was inevitable that the region was already economically up scaling due to the invention of the cotton gin (Hazen 4). The demand of cotton in the international market grew high; the American South producers considered this as an opportunity. However, the American South considered this success to be dependable on the slave labor. With this in hand, the agricultural and the societal system in the American South had greatly depended in the presence of slaves and the aspect of slavery. During the year 1860, it was recorded within the slave states that there were already 3.5 million slaves. In average, there was a minimum of five slaves and a maximum of 20 for every slave owner (Griess 7). The slaveholders of the South found that the slaves were true to their work and were more efficient. However, even with these positive working attitudes of the

Googles Entry in Publishing | Dissertation Proposal

Googles Entry in Publishing | Dissertation Proposal DISSERTATION PROPOSAL GOOGLE: AT THE FORE OF A PUBLISHING REVOLUTION Abstract Google Inc. is poised to ignite a technological revolution in publishing, a revolution that will establish the company as a leader in the publishing industry. This thesis will be supported by applying existing theories on industry and organisational life cycles, technology, and business strategy to the current state of the publishing industry vis-à  -vis internal factors at Google. Hypothesis Google Inc. is strategically poised to ignite a technological revolution in the publishing industry, a move that will permit Google, already proclaimed as â€Å"the top search engine in the world† (Piper 2004), to become the dominant player in the electronic publishing, or e-publishing, industry and a major force in the broader publishing industry. Importance of the Topic Today, the world is witnessing the beginnings of a technological challenge to traditional ‘paper and ink’ publishing. This challenge, which is not unlike that posed by Internet enterprises to traditional ‘brick and mortar’ retail establishments, banks, and service organisations, is being led by Google Inc. Based on a theoretical foundation, this research will explore the convergence of new technologies and organisational factors that Google is strategically leveraging to revolutionise publishing and to achieve leadership status in the publishing industry. Theoretical Base for the Research Research will be based on industry and organisational life cycle theories as well as classic technology theory and its relevance to the life cycle theories and business strategy. Industry life cycle theory suggests that industries pass through a series of stages which affect factors such as competition, consumer demand, and strategy. Organisational life cycle theory suggests that all organisations evolve through a typically predictable set of sequential stages in which their thinking and behaviour change. The concept of technology in this context refers to the methods and mechanisms that organisations use to transform inputs into outputs. The application of technology, through the implementation of organisational strategies, can affect industry and organisational life cycles. The theory of competitive position suggests that organisations adopt strategies that reflect their positions in the market. Prior Research on the Topic Google’s Web site (n.d.) states that its mission is â€Å"to organize the worlds information and make it universally accessible and useful†. Deutschman (2005) reports that Google, founded in 1998, has experienced phenomenal sales growth of more than 400,000% in the past five years, making it the fastest growing company in history. He states that the market value of the company is US$80 billion. Wikipedia (n.d.) traces Google’s history from its inception as a research project in 1996 through today and furnishes insight into management and salaries, the corporate culture, acquisitions, and legal and social issues. Google has been described as â€Å"more than a search engine, less than a god† (Piper 2004) and as â€Å"the 800-pound octopus that is filling potential rivals with dread and envy†, implicitly threatening competitors with acquisition or elimination. (Elgin and Hesseldahl 2005). Glover (2004) summarises Google’s business model as one w hich offers its services to the public at no cost, earning its revenue from advertisers who post links to their own Web sites then pay fees to Google based on the number of people who make the link from Google to the advertisers’ sites. Elgin and Hesseldahl (2005) provide significant insight into Google’s ambitious business expansion plans and its challenges to major industry players. Notess (2005) reports on Google’s first entry into the e-publishing arena with Google Answers. Pike (2005) describes Google Scholar and the Google Library Project as continuing forays into the e-publishing industry; M2 Presswire (2004) explains Google Library in more depth. Notess (2005) compares Google Scholar with Scirus, a competitive product. Peek (2004) reports on Google’s relationship with DSpace, a company devoted to capturing, storing, indexing, preserving, and redistributing university research results, and the Electronic Education Report (2003) describes Google’s relationship with DK Publishing in a joint effort to install an encyclopaedia for young people on the Web. Jesdanun (2005) reports on the impact Google Library is having on the publishing industry. Ferguson (2005) and Dodson (2005) provide in-depth analyses of Google’s cross-industry plans for the future as well as plans specifically relating to the publishing industry. Finally, Carvajal (2005), Degtyareva (2005), Liedtke (May and August 2005), and PR Newswire (2005) pose global issues that Google as well as publishers and authors are facing with regard to Google’s e-publishing plans. In addition to the sources surveyed for information about Google, research was conducted into the history of publishing, industry life cycle, technology theory, organisational life cycle, and business strategy formulation. Feather (1990) and Millgate (1987) write extensively about the history of publishing. The Columbia Encyclopedia (2004) defines publishing in a broad sense as â€Å"making something publicly known† then continues by describing its history, the emergence of publishing firms, new technologies, and mergers and acquisitions. Proctor (2000), in advising that industry life cycle is a key factor in business strategy planning, identifies and describes in detail the three stages that comprise an industry’s life cycle – growth, maturity, and decline – as well as the characteristics of industries at each stage. Pitt (2000) explores the philosophical meaning of and various definitions for technology. Daft (1998, citing Rosseau 1979 and Perrow 1967) d efines technology as â€Å"the tools, techniques, and actions used to transform inputs into outputs†. Daft (1998) likens the life cycle of an organisation to that of a person (i.e. birth, growth, and death), citing the following as stages through which an organisation passes during its development: entrepreneurial stage, collectivity stage, formalisation stage, and elaboration stage. Smith and colleagues (1991) provide a conceptual framework and a comprehensive methodology for developing and implementing business strategies. Research Approach The selected approach involves using secondary research to support the stated thesis. The interrelationships among industry and organisational life cycle, technology, and business strategy theories will be explored then related to the history of the publishing industry to explain the reasons that the industry is at a stage where it is susceptible to fundamental change. Finally, based on the established theoretical foundation and the publishing industry’s susceptibility to change, data collected about Google Inc.’s history, mission, business model, financial status, competitors, challenges, technologies, and plans for the future will be used to show that the company is in a unique position to take advantage of the publishing industry’s susceptibility to change by fundamentally changing publishing technology thereby allowing Google to become the dominant player in the electronic publishing, or e-publishing, industry and a major force in the broader publishing indus try. Limitations and Key Assumptions This project will not involve the use of primary research as sufficient secondary data exists. The research will allude to the many business opportunities that Google is currently exploring to highlight the extent of the company’s expansion plans, but will concentrate on the company’s e-publishing initiatives. Only the theories identified in this proposal will be used to prove the thesis. No assumptions are being made. Contribution to Knowledge The contribution to knowledge resulting from this research will be to use industry and organisational life cycle, technology, and business strategy theories and their interrelationships to demonstrate how Google can leverage its position and new technologies to fundamentally change a major existing industry and to establish a leadership position in that industry. Proposed Chapters It is envisioned that the dissertation will consist of six chapters: (1) introduction, (2) survey of prior research, (3) research methodology, (4) research results, (5) analysis of results, and (6) summary and conclusions. References Carvajal, Doreen (2005) ‘German publishers, Google challenge’, International Herald Tribune, June 6, 2005. (The) Columbia Encyclopedia (2004) Book publishing. Daft, Richard L. (1998) Organization Theory and Design, Cincinnati, Ohio: South-Western College Publishing. Degtyareva, Victoria (2005) ‘New Google digital library hits copyright roadblocks’, University Wire, September 21, 2005. Deutschman, Alan (2005) ‘Can Google stay Google’, Fast Company, August 1, 2005. Dodson, Angela P. (2005) ‘A whole new meaning for the verb to Google Between the lines: The inside scoop on whats happening in the publishing industry’. Black Issues Book Review, March 1, 2005. Electronic Education Report (2003) ‘DK Publishing teams with Google to launch new e-encyclopedia’, August 29, 2003. Elgin, Ben and Hesseldahl, Arik (2005) ‘Google’s grand ambitions’, Business Week, September 5, 2005. Feather, John (1990) ‘The printed book’ and ‘Publishing before 1800’, Coyle, Martin et al., eds., Encyclopaedia of Literature and Criticism, London: Routledge. Ferguson, Charles H. (2005) What’s Next for Google, January 2005. Web Site: http://www.technologyreview.com/articles/05/01/issue/ferguson0105.0.asp, [Accessed: October 18, 2005]. Glover, Tony (2004) ‘Google IPO locks out foreign investors – or does it?’, Knight Ridder/Tribune Business News, May 9, 2004. Google (n.d.), Corporate Information: Company Overview, Web site: http://www.google.com/intl/en/corporate/index.html, [Accessed: October 19, 2005]. Jesdanun, Anick (2005) ‘Google project shakes up book publishing’, Wisconsin State Journal, September 22, 2005. Liedtke, Michael (2005) ‘Google halts scanning of copyrighted books’, Associated Press, August 13, 2005. Liedtke, Michael (2005) ‘Publishers protest Google Library project’, Associated Press, May 24, 2005. M2 Presswire (2004) ‘Google checks out library books; The Libraries of Harvard, Stanford, the University of Michigan, the University of Oxford, and The New York Public Library join with Google to digitally scan library books and make them searchable online’, December 14, 2004. Millgate, Jane (1987) Scott’s Last Edition: A Study in Publishing History, Edinburgh: Edinburgh University Press. Notess, Greg (2005) ‘Scholarly Web searching: Google Scholar and Scirus’. Online, July 1, 2005. Peek, Robin (2004) ‘Googling DSpace’, Information Today, June 1, 2004. Perrow, Charles (1967) ‘A framework for the comparative analysis of organizations’, American Sociological Review 32. Cited in Daft (1998). Pike, George H. (2005) ‘All Google, all the time’, Information Today, February 1, 2005. Piper, Paul S. (2004) ‘Google spawn: The culture surrounding Google’, Searcher, June 1, 2004. Pitt, Joseph C. (2000) Thinking about Technology: Foundations of the Philosophy of Technology, New York: Seven Bridges Press. PR Newswire (2005) ‘Google Library project raises serious questions for publishers and authors, August 12, 2005. Proctor, Tony (2000) Strategic Marketing: An Introduction, London: Routledge. Rousseau, Denise M. (1979) ‘Assessment of technology in organizations: Closed versus open systems approaches’, Academy of Management Review 4. Cited in Daft (1998). Smith, Garry D. et al. (1991) Business Strategy and Policy, Boston, Massachusetts: Houghton Mifflin Company. Wikipedia (n.d.) Google, Web site: http://en.wikipedia.org/wiki/Google, [Accessed: October 18, 2005].

OBriens Things They Carried Essay: Experiences and Emotions :: Things They Carried Essays

Experiences and Emotions in The Things They Carried  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tim O'Brien's The Things They Carried is not a novel about the Vietnam War.   â€Å"It is a story about the soldiers and their experiences and emotions that are brought about from the war† (King 182).   O'Brien makes several statements about war through these dynamic characters.   He shows the violent nature of soldiers under the pressures of war, he makes an effective antiwar statement, and he comments on the reversal of a social deviation into the norm.   By skillfully employing the stylistic technique of specific, conscious detail selection and utilizing connotative diction, O'Brien thoroughly and convincingly makes each point.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The violent nature that the soldiers acquired during their tour in Vietnam is one of O'Brien's predominant themes in his novel.   By consciously selecting very descriptive details that reveal the drastic change in manner within the men, O'Brien creates within the reader an understanding of the effects of war on its participants.   One of the soldiers, "Norman Bowler, otherwise a very gentle person, carried a Thumb. . .The Thumb was dark brown, rubbery to touch. . . It had been cut from a VC corpse, a boy of fifteen or sixteen"(O'Brien 13).   Bowler had been a very good-natured person in civilian life, yet war makes him into a very hard-mannered, emotionally devoid soldier, carrying about a severed finger as a trophy, proud of his kill.   The transformation shown through Bowler is an excellent indicator of the psychological and emotional change that most of the soldiers undergo. To bring an innocent young man from sensitive to apath etic, from caring to hateful, requires a great force; the war provides this force.   However, frequently are the changes more drastic.   A soldier named "Ted Lavender adopted an orphaned puppy. . .Azar strapped it to a Claymore antipersonnel mine and squeezed the firing device"(O'Brien 39).   Azar has become demented; to kill a puppy that someone else has adopted is horrible.   However, the infliction of violence has become the norm of behavior for these men; the fleeting moment of compassion shown by one man is instantly erased by another, setting order back within the group.   O'Brien here shows a hint of sensitivity among the men to set up a startling contrast between the past and the present for these men.   The effect produced on the reader by this contrast is one of horror; therefore fulfilling O'Brien's purpose, to convince the reader of war's severely negative effects.